About CFO Evolve
CFO Evolve is my Portfolio CFO practice, supporting founders and scale‑focused SMEs across Sydney and Australia. I provide strategic CFO leadership, financial clarity, operating discipline and capital readiness — without the cost or complexity of a full‑time CFO.
I work across finance, operations, people, governance and strategy.
Not as a consultant.
Not as a contractor.
But as a senior operator embedded in the business.
My role is simple: Create the structure, rhythm, visibility and funding readiness a founder needs to scale with confidence.
Who am I
I’m Matt Parry — a Portfolio CFO with deep experience leading multi‑entity and multi‑market organisations through growth, complexity and transformation.
Across my career I’ve operated as:
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CFO — financial clarity, modelling, cashflow management, capital readiness, governance uplift
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COO — operating rhythm, systems, people, execution
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CEO — judgement, leadership, strategy, investor confidence
This combination is what founders value most:
A single partner who can see the whole business and help run it.
How I work
I work directly with founders and leadership teams to:
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Build a model that tells the truth
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Create an operating rhythm that drives execution
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Strengthen governance and reduce risk
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Align teams to targets and behaviour
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Support acquisitions, due diligence and strategic decisions
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Prepare the business for funding — bank‑ready, investor‑ready and due‑diligence‑ready
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Free the CEO from the weeds
Every engagement is hands‑on, practical and tailored to the business.
No templates. No juniors. No noise.
My background
I’ve spent more than 20 years leading and transforming organisations across technology, industrials, manufacturing, services and multi‑entity groups.
Roles have included:
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Managing Director, CFO Evolve — Portfolio CFO for scale‑focused founders
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COO/CFO, Oceanfarmr & AquaR — multi‑jurisdictional finance, operations, governance
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COO → CEO, Stratatel (ASX) — ASX‑grade reporting, audit, compliance, disciplined growth
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Director, Aviation Property Group — financial governance of major capital projects
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CEO & Director, MineSensor — commercialisation, governance, operational leadership
This breadth is what allows me to operate across the whole business — not just the numbers.
What I believe
Founders don’t need more reports.
They need clarity, structure and a partner who can help them run the business.
My approach is built on:
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Calm, evidence‑driven decision‑making
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Clear communication
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Ethical, founder‑focused leadership
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Operating discipline
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A model and rhythm that drive behaviour
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Financials and governance that give lenders and investors confidence
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Long‑term thinking over short‑term noise
This is the work that turns a founder‑led business into a scale‑ready organisation.
What founders say
“CFO Evolve led multiple acquisitions for us — driving due diligence, building the cashflow analyses required for bank approval, and strengthening our finance function. An invaluable partner to our SME.”
CEO, IMO (Independent Medical Opinion)
“CFO Evolve reset our financial processes, rebuilt our reporting for growth, and guided us through the big strategic moments. Their impact has been transformational.”
Managing Director, Marketsoft
“CFO Evolve reshaped how we manage our finances, strategy and performance — and lifted the capability and confidence of the entire team. The impact included clear revenue growth.”
Ali Akbarian, General Manager, Mobility Engineering
“CFO Evolve challenged our thinking, sharpened our focus, and helped us build the structure needed to grow with confidence. Approachable, commercially sharp, and able to lift you to where you need to be.”
Natalia Kindler, Managing Director, Paper House
Ready to create clarity and scale?
Let’s talk about what’s happening in your business and what needs to change.
Book a 20‑minute clarity call